Saturday, February 28, 2015

Friday, February 27, 2015

Fresh Friday

Each day the Viva gals are getting great new Spring shipments from some of our tried and true suppliers plus awesome new designers too!

Come visit us soon to check out the newest arrivals of distressed and clean denimbeautiful mini and maxi dressesfemme blouses, plaid shirts, and killer tees, plus Spring-weight sweaters and jackets, as well as fabulous new jewels, sandals, and other great accessories.  For an edited collection of the Viva Diva newness, check out our shopping site,

Tuesday, February 24, 2015

Spring has Sprung

Check out our new Spring styles that have just arrived at the Vives. We are loving all the pops of color as well as awesome prints, distressed denim and great basics.

Saturday, February 21, 2015

Why Hello There Cosabella Peek A Boo Bra

We are literally obsessed with Cosabella's best selling collection of lace Bralettes and thongs, Never Say Never. This group of multi-functional lingerie is known for its innovative floral lace with a scalloped edge that lies gently on the skin avoiding any irritation, so it was only a matter of time to welcome the ever so sexy Never Say Never Peek A Boo triangle bra. This is one bra that you and your significant other will agree on. Available in White and Black. Sizes: Small, Medium and Large 

Product Details:
Wireless cups with a supportive under bust band. Ulta-soft, allover stretch floral lace cups with scalloped trip. Peek-a-boo opening at top of cups. Unlined. Made in Italy.

Fabric Composition:
78% Polyamide, 12% Elastane, 10% Viscose 

Friday, February 20, 2015

Packing Hats in a Suitcase Tutorial

Alright gals Spring has sprung and with beautiful weather upon us weekend getaways are just around the corner, and who doesn't need a great hat accessory to go along with it. Now if you are anything like us and packing a hat seems intimidating, you will be stoked to check out this great hat packing tutorial on Pinterest by A Pair and a Spare DIY.. Check out below some of our adorable and functional hats by San Diego Hat Company that have just arrived, and watch out for the arrival of our Michael Stars and Peter Grimm hats that are coming any minute.

Friday, February 13, 2015

Tuesday, February 10, 2015

12 Denim Tricks

Photo Credit: Song of Style; borrowed from Style Caster

We all know that Premium Denim costs a pretty penny these days, but what most of us don't know is how to take care of them properly so we can extend their wear life. Jeans seem like they would be the easiest item of clothing in our closet to take care of, but in fact they are a bit more complicated than what meets the eye. We love this article that we discovered on Style Caster that accurately breaks down how to wash jeans, break them in, and fold them like a pro.  

1. Serious denim aficionados know that raw denim (super-stiff jeans with no washes, fading, etc) can take up to six months to break in and shouldn’t be washed until then.Why? Jeans really do conform to our bodies, and when you wash them, most of the shape is lost.
2. Most jeans today, however, are treated (pre-washed to achieve a faded look) and don’t need to be broken in. These you can wash more often, but only when they’re stained, or when they start to sag.
3. What about odors, you ask? We’re getting to that! To zap the smell that comes with wear, hang your jeans in the bathroom before a shower (the damp steam will keep them fresh between washes), or freeze them in a plastic bag for two days (yup, this one really works.)
4. To prevent fading, wash jeans inside out in cold water on the delicate cycle, or by hand with Woolite. If you actually want denim to fade quickly, wash once in hot water.
5. Add a 1/2 cup of distilled white vinegar to the final rinse cycle while doing laundry to maintain the wash of your favorite pair of dark jeans.
6. Try not to machine dry denim pieces. If you have to, turn down the temperature to the lowest possible heat setting, and remove before they’re completely dry. Lay flat or hang upside down to dry.
7. How to fold jeans like a pro: Lay a pair on a flat surface, fold in half from left to right. Grab the stacked jean legs and fold them in half so the hem of the jeans lines up with the waistband. Fold the jeans in half one more time. Voila!
9. Denim fibers needs to breathe, so be sure to not pack folded pairs too tightly together on a shelf, or hang denim jackets or vests in a crowded closet.
10. Wash new jeans twice before taking them to the tailor. Why? Because jeans will always shrink in length when washed.
11. If you don’t have time to try on jeans in the store, try the Neck Method: You can determine your size by placing the waistline of the jeans around the diameter of your neck. If the waistline of the pant comfortably meets at back of your neck, then the jeans will fit.
12. Jeans a bit too tight? Let them air dry and tug the damp waistband by hand. For extra stretching, blast with a hairdryer or go over the waistband with a super-hot, steam-filled iron while they’re still damp.

Article written by: Perrie Samotin for 

Saturday, February 7, 2015

We heart RAILS_LA

Over here at Viva Diva we have a true obsession, eeerrr well maybe more like an addiction; an over-the-top addiction to Rails Los Angeles. We are literally placing re-orders as we pull Rails out of the box. We seriously can't keep these ultra cool and versatile plaid shirt button-ups in stock. One of the main reasons we can't help but love these plaids, the fabric is beyond soft. There is nothing like wearing something that actually feels amazing on the skin. Believe us this is actually harder to find than one may think. This will also explain the $128-$138 price tag. We are price savvy, so don't get us wrong, there is a time and a place to spend a pretty penny on a shirt, and well we think this is one of them. We effortlessly tracked down some pinspirations on Pinterest of our favorite Rails plaids, so you can see for yourself we're not the only addicts. Also click here to shop Rails at or pop into our brick and mortar where we have a larger selection of plaids available.

Fresh Friday

We love this weeks deliveries; perfect transitional pieces for the changing seasons. Styles from Bella Dahl, Rails, Knot Sister, Paige, and Eight Sixty have us welcoming Spring with open arms. Check out these new styles at our shop now website under new arrivals. Link below!
New Arrivals

Thursday, February 5, 2015

Side Braid Tutorial

Today's pinspiration: slightly messy side braid tutorial by Treasure and Travel. 

Cosabella SALE

Give a little love this Valentine's Day, or just stock up your own lingerie drawer!  All Cosabella Sweety bras and Cutie thongs are 25% off through Sunday, February 15.

Not in the area?  Use promo code VIVALOVESME at checkout  We have 25 beautiful Cosabella lace colors in stock, but only limited colors available on our website.  Email us if you'd like pictures of other colors in stock sent to you.

Great new Spring styles are arriving daily and we need the space to put all the newness!  Almost all remaining Winter Sale styles are now 50% off!

Cheers, the Viva gals

Now you have the choice to SHOP ONLINE at using PayPal for secure shopping without retyping payment details, or with your credit card.

Friday, January 30, 2015

Tuesday, January 20, 2015


This week's Outfit of the Week #OOTWis inspired by the vibrant blend of colors for Spring.  This beautiful silk Tolani dress is a statement piece on it's own, but worn under our favorite Velvet utility jacket, this is a look that can be worn every day.

Tolani, Marina Mini Dress
Velvet, Rida Mock Neck Jacket
Jamierocks, Spiked Chain Necklace

Call the Viva gals at 415.256.8380 (or email us for details. Photo taken at awesome new Downtown San Rafael restaurant, Green Chile Kitchen.  We're thrilled to welcome them to the neighborhood!

Friday, January 16, 2015

Fresh Friday

Check out all these new amazing styles just posted to our shop now website. We can't get over how beautifully bright and colorful Spring 2015 is looking.

Braided Pony Fohawk

We always find it challenging to come up with new hairstyles, so it is always fun when we stumble across a great tutorial on Pinterest. This awesome tutorial for a mohawk ponytail by Makeup Wearables has us excited to bust out our hairspray and teasing comb and start workin' on our updos!

Click here for a direct link to a step by step youtube video for this look!

Tuesday, January 13, 2015

'Barely There' Makeup by Kari Addison Beautiful

We love Kari Addison Beautiful's blog post today on 'Barely There" makeup. Click on the link below for a step by step tutorial and product breakdown. We think the Kari Addison Beautiful team is spot on with this Spring makeup trend; who doesn't want to look effortlessly beautiful?

Monday, January 12, 2015


On trend for Spring is the "Canadian Tuxedo" broken up with some great leather. The color of this beautiful tencel Bella Dahl shirt is perfect with our new Spring washed Mother Denim ankle frays. This awesome denim on denim look is perfect with BLANKNYC's killer fringe faux leather jacket for a sexy edge.

BLANKNYC, Let It Ride Fringe Jacket
Mother Denim, Looker Ankle Fray in Baby Drive South
Bella Dahl Tencel Shirt in Evening Mist Wash

Call the Viva gals at 415.256.8380 (or email us at for details on Cowboysbelt Studded Belt or Makko arrow necklace.

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Copyright © 2015, Viva Diva All rights reserved.
Our mailing address is:

Viva Diva
1327 4th Street
San Rafael, CA 94901
Phone: 415.256.8380


Lifestyle Photos, Sasha Gulish Photography

Friday, January 9, 2015


Spotted!!! Our favorite Kira Kimono Sweater by Kerisma on the one and only Nichole Ciotti from Vanilla Extract. Check out her latest blog post featuring Viva Diva Boutiqu, and style inspirations at

Fresh Friday

Fresh new styles have arrived!! Check out our new arrival section on our shop now website!

Tuesday, January 6, 2015

Socks and Ankle Boots, No Problemo!

We are all starting off the the new year a bit chilled to the bone, but that shouldn't stop us from looking fashionable. Here is a great example we found on Pinterest that shows just how you can rock the hot trendy ankle bootie while keeping our toesies warm.

Saturday, January 3, 2015

Winter Sale is On!!

Wooo hooooo!  Viva Diva's awesome Annual Winter Sale has begun!  Come visit us soon for 30-70% off almost everything storewide!  Great denim, dresses, sweaters, blouses, tees, boots, bags and jewelry are on super sale!

Not in the area?  We don't want you to miss out on the great deals!  Check out our collection of 
SALE styles on our website,  Click on the VIVA SALE
 link for our discounted styles.

Cheers, the Viva gals

Spring 2015 merchandise is already hitting the floor at Viva Diva!  

Now you have the choice to SHOP ONLINE at using PayPal for secure shopping without retyping payment details, or with your credit card.

Saturday, December 20, 2014

Let It Ride Fringe Jacket Spotted in NYC

We love Nichole Ciotti of Vanilla Extract!!!! We just spotted her in West Village in New York City rockin' our BLANK NYC Let It Ride fringe jacket.  Don't forget to check out her blog for more fashion inspirations, and see what Nichole will be wearing next!