The past several weeks have brought the Viva gals amazing new Spring styles, from mini and maxi dresses to all shades of denim sk...

You're invited to Viva Diva's awesome annual Ladies' Night Holiday Extravaganza this Thursday, December 3 from  5:30-1...

It finally really feels like Fall here in Northern California!  Time for  cozy layers ,  new jeans and leggings , and chunky scarves to...

It's officially time to cozy up to Fall!  Great new Fall deliveries are arriving to Viva Diva daily.  We are packed with layer...

Everyday the Viva gals are receiving boxes and boxes of great new Fall sweaters, plaids, scarves, jackets and other amazing layeri...

Now that it is finally feels like Summer is really here in Northern California, the Viva gals are starting our awesome annual VIVA DIV...

We're obsessed with Fall '15/'16 color palette. We are seeing rich deep sea blues and juniper berry contrasted by bright coral...

Viva Diva is 18! To thank all of you all for keeping us going, we're putting the entire store on SALE for 20% off this Frida...

Saturday, July 11th, is our blow-out San Rafael Rocks Block Party. We are closing 4th Street, the main drag of downtown San Rafael from...

The past week the Viva gals have received tons of great  new Summer and even some fabulous early Fall styles !  New  Ella Moss  b...

To celebrate our Freedom and Independence, the Viva gals are happy to be hosting our Annual RED , WHITE and BLUEJEAN SALE , begi...

Gorgeous new Spring  dresses, rompers and jumpers  have just arrived, plus great new  blouses and tops ,  palazzo pants , sandals,...

Although we are nearly a month away from the start of Summer, Memorial Day is the Unofficial Kick-Off to our favorite season! To ...

Thank you Divine Caroline for this awesome 9-step lipstick tutorial.

To celebrate Mother's Day, everything at Viva Diva is 15% off Friday through Sunday, May 8-10 for our Viva Diva MOTHER OF A ...

Shop www.vivadivaboutique.com this week to find the perfect Mother's Day gift. We hand selected a few of our favorite sla...

Thank you Popsugar for this fun 31 day skin care challenge.....do you dare to bare your skin?

To celebrate the beginning of May, the Viva gals are having a  Friends & Family Weekend Sale   Friday, May 1 through Sunday, ...

The past week has brought the Viva gals tons of  amazing new deliveries  from some of our very favorite designers!  Tribal and boh...

What a fun idea this is. Thank you Pinterest, again, for tracking down the fun nail tutorial. Photo Credit: nail-art.com

We are loving this weeks deliveries from Sky Collections, Free People, Velvet, Mother, and Cosabella. Check out these great new styles a...

We big fat heart Free People so much, and we are beyond excited to be carrying a handful of their intimates line as ...

This weekend only, Friday, April 10 through Sunday, April 12 all Spring sandals and shoes are 30% off at Viva Diva! We have awesom...

Over here at Viva Diva we love to feel good in the clothes we put on our bodies. We can always count on Bella Dahl to prov...